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The 6% model was built for brokerages. We built our flexible listing model to benefit sellers.

Simple sales pay for simple work. Complex sales pay for complex work. Your fee reflects your transaction’s workload — not someone else’s.

How we are different

Three honest variables. One transparent number.

1

Market difficulty

A turnkey home in a strong submarket sells differently than a fixer in a slow one. We do the research first — comps, days-on-market, demand — so your fee fits your situation, not someone else's.

2

Scope of marketing

Every listing hits MLS and syndicates across all major public-facing real estate sites. Professional photos, drone coverage, and a yard sign are standard in every listing. Staging, cinematic video, and Zillow Showcase are available as transparent line-item add-ons — each your decision, each priced upfront.

3

Buyer-side commission

Offering a buyer's agent commission is still how the vast majority of property trades — and we strongly recommend it.

What nobody says out loud

2×the commission — for the same work.

The work is the same. The payout doubles.

Selling a $400,000 home and a $900,000 home takes essentially the same work — yet a percentage fee charges twice as much for it. There’s no justification for that. Just precedent — and precedent isn’t a value proposition.

Good Public Group exists because the sellers who’ve been around long enough already know this. They just haven’t had somewhere to go. Now they do.

Off-market sales are handled differently

GPG does not facilitate or recommend a buyer-side commission on off-market transactions — the buyer is responsible for any fees paid to their agent.

Why I built this

I’m Adam. I came up in the trades, where you learn fast that the price has to match the work — you don’t bill a one-week job at an eight-month rate. When I moved into real estate, I couldn’t unsee how the industry ignored that. So I built Good Public Group around one idea: your fee should reflect what your sale actually takes.

Two deals made the math impossible to unsee

01

Story One

The “cash offer” that was really a listing pitch.

I had an off-market investment property. I already had offers lined up. I wasn’t looking for a listing — I was looking to squeeze every dollar of equity out of the deal before I took one. So I called Mark Spain. Their whole top-of-funnel is the cash offer. That’s the hook. What they actually want is your listing.

The agent came out, walked the property, quoted $330,000 to list — at six and a half percent. I told her I wasn’t interested in listing. She said she’d follow up about the cash offer in a couple of days.

She didn’t. I had to chase it down.

Her motivation was never the cash offer. It was the listing. And when I asked if there was any room in that commission — on an investment property, headed straight to a cash buyer — the answer was no.

I took one of my off-market offers instead.

02

Story Two

The agent who earned every dollar.

A few years before that, I sold a condo. Someone referred me to an agent out of Balboa Island, California. No discount pitch. No gimmick. That’s just how he ran his business — leaner, because he’d already won.

He got me three percent over asking.

When it closed, he asked for a tip. I gave him five thousand dollars and didn’t think twice. Because he earned it. That’s the difference between paying for performance and paying for a license.

Truthful answers.

Does a flexible-fee listing get full marketing reach?

Every Good Public Group listing hits the MLS and syndicates to every major public-facing real estate site. Professional photography, drone coverage, and a yard sign ship with every listing as standard, not upsells.

  • Reach: the MLS plus syndication to every major public-facing real estate site.
  • Standard: professional photography, drone coverage, and a yard sign on every listing.
  • Add-ons: staging, cinematic video, and Zillow Showcase, each a transparent line item.
  • Control: the seller approves each paid add-on, priced up front before booking.

The standard package markets a home at full strength before any paid add-on is considered — staging, cinematic video, and Zillow Showcase stay optional, itemized, and priced up front, so a seller funds extra exposure only when the property warrants more.

How consistent is Good Public Group's communication?

Good Public Group communicates proactively. A seller never chases updates — every showing, every offer, and every market shift that touches the listing reaches the seller promptly, so the seller always knows exactly where the sale stands.

  • Cadence: updates arrive before the seller asks, not after a prompt.
  • Showings: every tour and its feedback reaches the seller promptly.
  • Offers: each offer and counter lands with the seller in real time.
  • Market: any shift that moves the listing's position gets flagged fast.

Proactive contact removes the guesswork that stalls most listings — a seller kept current on showings, offers, and market shifts makes faster, sharper pricing decisions than a seller left waiting on an update.

Can a flexible-fee listing pair with a cash offer?

Good Public Group recommends pairing the two. A written cash offer comes first to set a firm price floor, then the listing goes live to test the ceiling. The seller chooses which number to take, judged against real offers rather than estimates.

  • Floor: a written cash offer locks in a guaranteed minimum first.
  • Ceiling: the open-market listing tests what a retail buyer will pay.
  • Choice: the seller compares both numbers and takes the stronger one.
  • Basis: the decision rests on real offers, not a projected estimate.

The cash offer works as a floor, not a cap on the outcome — a seller holding a guaranteed number lists with far less pressure, free to wait for a stronger open-market price because the floor holds if that price never arrives.

How does a seller know the fee is fair?

Good Public Group prices each listing on the actual work required, then walks the seller through every variable behind that number before anyone signs. The fee is set around the specific property and market, disclosed in full up front.

  • Basis: the fee tracks the actual work a specific sale demands.
  • Transparency: every variable behind the number gets walked through up front.
  • Timing: the full figure is disclosed before the seller commits.
  • Standard: pricing scaled to the work replaces the industry's blanket percentage.

A flat fee scaled to the work matches the cost to the effort a sale actually takes, which the blanket percentage model never did — every brokerage should price this way, in the client's interest, instead of charging a fixed cut the industry stopped questioning years ago.

See what your home would cost to list.

Do you have any questions?

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