Path III · Bespoke
White-glove luxury listings — when the home deserves a bespoke campaign.
Above a certain price, the marketing is the product. Full staging, cinematic media, a private buyer network, concierge coordination through close — built and run as one campaign. For homes at the top of their submarket, where positioning is what moves the number.
The premise
Why white glove exists.
A $1.8M home in Highland Park, a custom build in Westlake, an architecturally significant property in University Park — these don’t sell on the MLS feed alone. They sell on positioning, narrative, and the right buyer seeing them at the right moment.
That takes a different playbook than a standard listing. Not a yard sign and a Sunday open house, but a campaign: staging that frames the architecture, media that earns a second look, and circulation to the buyers who actually transact at that level — before the public ever sees it.
If your home is in the top tier of its submarket, that’s what white glove is for.
An exceptional home deserves exceptional marketing. The campaign is what separates list price from sale price.
The engagement
One campaign. Built, launched, closed.
Bespoke marketing build
Pre-listing strategy session at your home, professional staging consultation, HDR architectural photography, drone aerial, a 4K cinematic property film, 3D virtual tour, a custom property website, and premium print collateral. The full asset package, built before launch.
Everything included — no upsells at signing.
Private + open-market exposure
We circulate to vetted buyer agents and our private buyer list first — typically a week before public launch — then go wide: featured placement on MLS, Realtor.com, and Zillow, plus broker and public open houses. Quiet reach first, full market reach second.
The right buyers see it before the feed does.
Concierge through close
Adam runs every white-glove listing personally — every showing request, every offer, inspection and repair vendor coordination, and negotiation through to the closing table. No junior handoff, no call center. One agent, start to finish.
Adam personally, every step.
Side by side
White glove vs a standard listing.
About the realtor
Adam Bartulis.
REALTOR® · Good Public Group at LPT Realty
Adam runs every white-glove listing himself — there is no team to hand you off to. The strategy session, the campaign build, the private circulation, and the negotiation through close are all his, personally. That is why white glove is by selection. He takes a limited number of these so each one gets the attention an exceptional home requires.
He treats a luxury listing the way it deserves to be treated: as a marketing campaign, not a database entry. A near-decade in the trades and hands-on renovation experience means he knows which improvements move a high-end sale price and which don’t — so the prep budget goes where it returns. Positioning, narrative, the right buyer at the right moment — written into a plan before either side signs anything.
Common questions
The honest answers.
What price range fits white glove?
Typically $1M+ in DFW, though it varies by submarket. The honest test: if your home is in the top 10–20% of comparable properties in its area by quality or features, white glove generally pays for itself. We discuss this candidly in the consultation before you commit.
How is white glove priced?
A transparent marketing budget — covering staging, media, print, and paid placement — plus a transaction commission on close. We walk you through the full math in the consultation. Nothing is “this was extra” at signing.
What if my home is exceptional but below $1M?
We’d typically recommend the flexible-commission path with à la carte premium services added on. If you’re unsure, talk to Adam — he’ll tell you straight which makes sense.
Can I get a cash offer first to test the market?
Yes — a smart strategy at the high end. We pull written cash-buyer offers as a price floor, then run the white-glove campaign to test the ceiling. You compare actual numbers when offers come in. Get a cash offer.
By selection · Begin
Is your home right for white glove?
A private consultation with Adam, at your home. He’ll assess positioning against the top of your submarket and tell you candidly whether white glove is the right campaign — written down, with no commitment.